EDITORIAL • CONTENT • CREATIVE STRATEGY
I find the story inside complicated ideas—and figure out how to turn it into something people actually want to watch, read, share, or talk about.
200+ Published Stories | 1.6B Annual Video Views | 36M+ Unique Visitors | 100%+ YoY Audience Growth
WHAT I DO
FIND THE IDEA
I spot the story, audience opportunity, cultural signal, or business problem worth pursuing.
BUILD THE STRATEGY
I turn it into an editorial franchise, creative concept, campaign, format, or audience plan.
MAKE IT REAL
I bring the right people together and take the work from idea through execution.
SELECTED WORK
BUILDING FRANCHISES
Finding the audience obsession, expert voice, or cultural idea that can become something people come back to.
Fresh Ink • The MMO Report • Sessler's Soapbox • The Mix • Daily Denny
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CREATIVE STRATEGY + BRAND
Finding the idea where audience, brand, and business needs meet—and carrying it from concept through execution.
NBCUniversal • E! • Esquire Network
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EDITORIAL STRATEGY + TECHNOLOGY
Making complicated subjects useful, human, and engaging—and using new technology without surrendering editorial judgment.
Spectrum News • Audience Growth • Generative AI
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